Industry news

what’s happening in the trade show space.

What is Signage and How is it Used?
Brendan Cogbill Brendan Cogbill

What is Signage and How is it Used?

Signage is everywhere. Whether you’re driving down the highway, walking through a shopping mall, or attending a trade show, signs are constantly providing information, guiding your movements, and reinforcing brand messages. But what exactly is signage, and how is it used in different industries?

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What is Event Backdrop Design and Why is it Important?
Brendan Cogbill Brendan Cogbill

What is Event Backdrop Design and Why is it Important?

A well-designed event backdrop is one of the most powerful visual elements at a trade show, corporate event, or exhibition. It serves as the foundation for branding, messaging, and engagement, creating a focal point that enhances the attendee experience. Whether it’s a large-scale trade show booth or a smaller corporate presentation, event backdrop design plays a critical role in setting the tone and reinforcing brand identity.

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How to Become a Trade Show Coordinator
Brendan Cogbill Brendan Cogbill

How to Become a Trade Show Coordinator

Trade shows are a dynamic and fast-paced environment where businesses showcase their products, make connections, and generate leads. Behind every successful event is a trade show coordinator who ensures everything runs smoothly—from logistics and setup to marketing and lead generation.

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Top Reasons Why Your Business Needs to Exhibit at a Trade Show
Brendan Cogbill Brendan Cogbill

Top Reasons Why Your Business Needs to Exhibit at a Trade Show

Trade shows remain one of the most powerful marketing tools for businesses looking to expand their reach, generate leads, and establish authority in their industry. In a digital world where online engagement dominates, face-to-face interactions at trade shows create unique opportunities that no virtual campaign can replicate.

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Trade Show Booth Ideas for Small Budgets: Affordable Ways to Stand Out
Brendan Cogbill Brendan Cogbill

Trade Show Booth Ideas for Small Budgets: Affordable Ways to Stand Out

Trade shows are a crucial opportunity for businesses to showcase their products, connect with industry professionals, and generate new leads. However, exhibiting at a trade show often comes with significant costs, making it challenging for small businesses and startups to participate without exceeding their budget.

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Top Los Angeles Trade Show Venues
Brendan Cogbill Brendan Cogbill

Top Los Angeles Trade Show Venues

Trade shows provide an unparalleled platform for businesses to showcase their products, network with industry leaders, and strengthen their brand presence. With its vibrant culture, robust infrastructure, and global appeal, Los Angeles is one of the most sought-after locations for hosting trade shows and conventions.

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Top Las Vegas Trade Show Venues
Brendan Cogbill Brendan Cogbill

Top Las Vegas Trade Show Venues

Trade shows provide an exceptional platform for businesses to showcase their products, build connections, and establish a strong presence in their respective industries. Las Vegas, with its reputation as a global hub for trade shows and conventions, offers a variety of venues tailored to meet the needs of events of all sizes.

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Guide to Collecting Trade Show Leads
Brendan Cogbill Brendan Cogbill

Guide to Collecting Trade Show Leads

Trade shows are a powerful way for businesses to showcase their products and services while connecting with potential clients. These events bring together industry professionals, decision-makers, and buyers actively searching for solutions, making them prime opportunities for lead generation.

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Trade Show Stats That Reveal All
Brendan Cogbill Brendan Cogbill

Trade Show Stats That Reveal All

Trade shows are a cornerstone of the business world, providing unmatched opportunities for companies to connect, engage, and grow. Whether you’re a start-up looking to gain visibility or an established company aiming to reinforce your brand’s position, trade shows offer a platform like no other.

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Top Interactive Trade Show Booth Ideas
Brendan Cogbill Brendan Cogbill

Top Interactive Trade Show Booth Ideas

Interactive trade show booths are more than just eye-catching—they’re transformative. In the bustling environment of a trade show, where dozens or even hundreds of booths compete for attention, interactive elements can set your exhibit apart.

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How to Maximize Trade Show Booth Space
Brendan Cogbill Brendan Cogbill

How to Maximize Trade Show Booth Space

Trade shows are bustling environments where every inch of your booth counts. A well-designed and efficiently organized space doesn’t just look good—it helps you attract visitors, showcase your brand effectively, and maximize your return on investment.

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Analyzing the Best Materials for Building a Trade Show Booth
Brendan Cogbill Brendan Cogbill

Analyzing the Best Materials for Building a Trade Show Booth

Building a standout trade show booth starts with one essential decision—choosing the right materials. The materials you select play a pivotal role in shaping the booth's appearance, durability, and functionality. They also determine how easily the booth can be assembled and dismantled, directly impacting overall efficiency during hectic trade show schedules.

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Top Challenges Facing Trade Show Organizers
Brendan Cogbill Brendan Cogbill

Top Challenges Facing Trade Show Organizers

Trade shows remain one of the most powerful platforms for businesses to showcase products, engage with clients, and build industry connections. However, the behind-the-scenes effort required to organize a successful trade show is no small feat.

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Top Questions to Ask Vendors at Trade Shows
Brendan Cogbill Brendan Cogbill

Top Questions to Ask Vendors at Trade Shows

Trade shows are invaluable opportunities for businesses to network, explore industry innovations, and form partnerships that drive growth. With so many vendors offering similar products and services, it can be overwhelming to navigate the trade show floor and make the right connections.

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Trade Show Budget: What to Plan for in a Trade Show
Brendan Cogbill Brendan Cogbill

Trade Show Budget: What to Plan for in a Trade Show

Trade shows are one of the most powerful marketing tools available to businesses, offering unmatched opportunities for networking, brand exposure, and lead generation. However, without careful planning and budgeting, the costs associated with participating in trade shows can quickly add up.

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How to Plan a Trade Show? Lessons for Success
Brendan Cogbill Brendan Cogbill

How to Plan a Trade Show? Lessons for Success

Trade shows are more than just an opportunity to showcase products – they are strategic events designed to drive business growth. Proper planning not only sets the stage for success but ensures that the experience yields tangible results. Here’s why meticulous trade show planning is vital

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